SUNNY SIDE UP GROUP Inc. (SSUG) is pleased to announce the signing of a strategic partnership agreement with Marunouchi Capital Inc.,(Marunouchi Capital) a Mitsubishi Corporation-sponsored investment fund . This agreement, signed on Monday, May 13th, 2024, aims to enhance the corporate value of Marunouchi Capital’s portfolios, marking the first such collaboration in the PR industry.
Under the slogan of “Let’s have fun,” SSUG has consistently delivered communication services infused with innovative PR concepts to a diverse range of companies and organizations. Our core expertise in brand communication spans beyond traditional PR, offering extensive solutions including market strategy planning and consultation. Our mission is to cultivate a better society by harnessing the power of communication, enhancing PR activities, and fostering social value creation for entities dedicated to solving societal issues.
Marunouchi Capital, an investment fund affiliated with Mitsubishi Corporation, capitalizes on Mitsubishi’s solid reputation and vast resources to create unique investment opportunities. With a robust history of investments, particularly in the retail sector, specifically distribution and food services, Marunouchi Capital is dedicated to fostering long-term corporate value for its portfolio companies.
The growing societal emphasis on sustainability has increasingly influenced consumer behavior, ushering in an era where a company’s ethos and actions are as critical as the quality of its products and services. This trend is only set to intensify, highlighting the importance of companies effectively communicating their visions, missions, and societal responsibilities. Against this backdrop, our partnership with Marunouchi Capital leverages our extensive experience in PR and brand communication to bolster the corporate value of a wide array of portfolio companies under Marunouchi Capital’s expansive business umbrella.
Under this partnership agreement, both companies will collaborate to establish a structured approach to deliver our PR and brand communication services effectively and efficiently. This strategy will not only provide marketing support to the portfolio companies of Marunouchi Capital but also assist in selecting potential investment targets. Our goal is to showcase the core value of each portfolio company globally in a thorough and expansive way. This approach will foster sustainable growth for both entities, enhance the value of our portfolio companies, and drive innovation across the Japanese business landscape.
■Overview of Marunouchi Capital Inc.
Marunouchi Capital, established in 2008 by Mitsubishi Corporation, is an independent corporate investment fund that strategically utilizes Mitsubishi Corporation’s credit, business acumen, and human resources. This synergy enhances the unique value and long-term competitiveness of its portfolio companies, ensuring sustained growth and success in their respective markets.
Company Name: Marunouchi Capital Inc.
Representative: President and CEO, Masanobu Fujita
Founded: April 1st, 2008
Head Office: Kokusai Building, 6F, 3-1-1, Marunouchi, Chiyoda-ku, Tokyo, Japan
Website：https://www.marunouchi-capital.com/