We have a dream.
To change the world through the power of PR.

On July 1st, 1985 when the word “PR” was still not a household word,
SUNNY SIDE UP came to be in a small room of an apartment.

Since then, we continued to move forward with unmatched curiosity and courage,
and realized we had made many friends during our journey.

In December 2018, we were listed in the First Section of the Tokyo Stock Exchange.
We know this couldn’t have been achieved
without the support of so many people
and our continued passion and commitment to
“create a fun buzz” in the world.

January 1st, 2020.
As our next challenge,
we transitioned to a holdings management system
to continue sustainable and dramatic growth,
and “SUNNY SIDE UP GROUP Co., Ltd.” was born.

We like to think of “SUNNY SIDE UP GROUP Co., Ltd.” as a huge kitchen.
A place where exciting projects and unique professionals
come together from around theworld to create “dishes”
with a touch of fun buzz spice
– new values and social movements unlike any other.
Our sun-filled kitchen will be a place
where each individual will be able to make their fun buzz a reality.

We understand the true power of PR.
That when people’s hearts are touched,
it changes their behavior, eventually changing the world.
As professionals who understand this, we can bring about this change.
We will gather the power of our entire PR communications group,
to continue creating social movements
that offer hope for the future.
SUNNY SIDE UP is taking a step into the future
with curiosity and excitement for the fun buzz
that is yet to be discovered.
That is how we will make our dream come true
– to change the world through the power of PR.

Etsuko Tsugihara